"In Praise of the Broken Rule, Provocative products for thought-provoking Interiors. Surprising food for Interior Design thought"

Quotations from the past partner with contemporary awareness in a kaldoscopic interlay of style and atmospheres that reinvent space, creatively and ironically. Creazioni's new decor collections float in the ether between Interior Design, Visual Evocations and Theatre...

A sumptuous Baroque frame? What about doing it in a bright orange? And a fine Directory chair? Yes, with a reflecting seat and backrest. Not to mention seventies style lamps, soft sofas with lion's claw feet, sideboards and chests with metallic finishes and ethnic objects immersed in intriguing thirties atmospheres. If the latest trend in interior decor is the fusion style, in step with the polymorphous multiplicity of tastes and cultures that pervades contemporary life today, then Creazioni has captured its potential perfectly, forging its own recognisable form from an eclectic combination between different aesthetic codes and cultural references.

Revitalising the styles of the past, relaunching them in a new light that brings out the best facets of their various precious qualities, but at the same time undermining their authority from within by camouflaging them, as it were, with lively colours, unusual materials and unprecedented finishes: that is the stylistic signature, never short of a surprise or a coup de theatre, of this brand created a few years ago by Cristina Gattei, as an offshoot of the solid production foundations of the parent company Silik, which then wasted no time in immediately seizing the attention of the general public and the cognoscenti alike.

But while the first collections experimented essentially with the playful, epidermal contrasts between finishes and cover fabrics (the "animal look", using patterns drawn from the contemporary figurative arts or from media communications), the latest interior designs launched by Creazioni encompass a perceptibly more mature degree of design research.

What makes it all work here is the ability to create a global habitat scenario, where the unusual shapes of the elements, their crisp colour contrasts and courageous combinations of different materials are always governed by the quintessence of craftsmanship and a commodity that cannot always be taken for granted in every interior these days: a touch of simple good taste.

Welcome to the world of Creazioni